For the past few years, Air France has faced fairly significant competition causing a drop of ticket sales, mainly in young people. So they decided to react by organizing a contest available on “Travel by Air France” area. Space also offering news, guides and travel ideas. However, they could see a high bounce rate on the latter.
As part of a project, I had to redesign the website presenting a city of my choice as well as its visual identity. Objective: to introduce or rediscover the quality of the AirFrance service.
I mostly used warm colors to emphasize the content. White is used in the background to highlight all the elements. And the burgundy tone that refers to the wine made in this country.
Here is the desktop version of the site
And here is mobile version of the site so that the competition is accessible from any platform.